Are we forgetting the role of socio-cognitive systems and communities in behavior change? The paper discusses a systems approach for community-centric design that details the interplay between biomedical and traditional socio-cognitive systems, as well as between “Western” and “Eastern” worldviews. The authors suggest that only by understanding the interplay between these can sustainable behavioral change interventions be designed. The authors applied the community-centric design approach to an intervention aimed at reducing neonatal mortality in Uttar Pradesh, India. Over the course of 16 months, their intervention led to a 54% reduction in NMR as well as unanticipated improvements in maternal health. Following a brief presentation of the journal article, this webinar encouraged an open exchange of idea on the feasibility of implementing this approach in behavior change programs as well as the extent to which it has been successfully implemented to date.
- Elizabeth Long