This workshop responds to community health managers’ and planners’ need for a practical behavioral framework that aids them in planning their projects strategically for maximum effectiveness. It is built upon the BEHAVE Framework, developed by the Academy for Educational Development. The workshop trains participants to apply AED’s BEHAVE Framework as described in the most recent version of the Child Survival Grants Project Technical Reference Materials. This framework has wider application to non-health development sectors as well. This introduction is your first step in preparing for a workshop and provides background on how and why the workshop was developed, tips that help you plan for a successful workshop and a number of ready-to-adapt tools, such as checklists and sample letters.