Using the TIPs methodology for IYCF formative research

In TIPs, a sample of potential program participants help shape and then agree to try proposed practices for a limited period of time. Their experiences, including modifications and opinions about the practices they have tried are used in designing the program. The TIPs method allows program planners to explore not only the determinants of current behaviors, but also the determinants of the new or modified behaviors, taking the guess work out of program design. The TIPs result is a rich understanding of what new behaviors and sub behaviors are most feasible and acceptable, and which motivations require support and which barriers have to be resolved.

In this webinar, Marcia Griffiths provided an overview of what TIPs is (and what it is not) and shared “tips” on how to avoid common pitfalls based on her experience developing and refining the methodology as it has been applied to topics beyond IYCF and with a many different cadre such as caregivers, health care providers and community volunteers.

Melissa Antal and Tom Schaetzel presented their favorite TIPs insights from a recent study in Zimbabwe and showed how the research informed an SBC strategy to improve IYCF practices for Amalima, a Title II Project currently underway in Western Zimbabwe.

Justine Kavle shared how TIPs was used in an implementation research study in Egypt to 1) examine cultural beliefs and perceptions which influence IYCF, and 2) identify and test feasible local solutions to improve IYCF.  Through TIPs, the problem of junk food consumption in toddlers and motivations behind feeding junk foods were identified.  Data on how mothers responded to trying tailored, culturally appropriate recommendations were discussed.  Recommendations for IYCF policy and programs in Egypt, based on these findings, were also shared.