What To Expect Project
Established in 1997, the What to Expect Project (WTEP) is a 501(c)3 non-profit organization founded by Heidi Murkoff, leading maternal health advocate and author of What to Expect When You’re Expecting. WTEP harnesses the power and global reach of the What to Expect brand and mobilizes its community of more than 25 million moms to help bring about positive change, particularly on issues that impact moms and families most.