ORGANIZATION
American Red Cross
CORE Group
YEAR PUBLISHED
2003
DESCRIPTION
This case study describes how the American Red Cross (ARC) integrated a 2003 campaign to distribute free, insecticide-treated bed nets (ITNs) and provide vitamin A and mebendazole with a cross-agency Measles Partnership campaign in Zambia. The campaign was developed following a successful 2002 measles/bed net distribution pilot study in Ghana and was conceived in part to assist Zambia in reaching the Roll Back Malaria Partnership goal of halving malaria mortality in African countries by 2010.
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