Summary of Sustainability Strategies for Social Marketing Programs

In by Cate Urban

Summary of Sustainability Strategies for Social Marketing Programs

ORGANIZATION
USAID

YEAR PUBLISHED
2008

DESCRIPTION

This list provides a quick reference guide to the sustainability strategies discussed in detail in Moving Toward Sustainability: Transition Strategies for Social Marketing Programs. Note that these strategies will not be appropriate for every situation and will require adaptation to the market and organizational context.