ORGANIZATION
USAID
YEAR PUBLISHED
2018
DESCRIPTION
At the outset of Sustaining Health Outcomes through the Private Sector (SHOPS) Plus technical assistance program with CRS Company (the national Nepali social marketing organization), USAID Nepal suggested that project use a monitoring tool to measure the progress CRS made as an organization. The SHOPS Plus team developed this tool to capture a broad range of performance indicators for a social marketing organization and one which fit with the results framework to improve the organization technically, financially, and institutionally. The team reviewed several organizational development tools and decided to measure the current state of the social marketing organization against an ideal standard as defined by a panel of social marketing experts. The result is this assessment tool.