ORGANIZATION
USAID
YEAR PUBLISHED
2008
DESCRIPTION
In Peru, PSP-One provides social marketing technical assistance to APROPO, a local NGO. The project focuses on maximizing product access for underserved income contraceptive users while contributing to the organization’s financial self-sufficiency. Using market research, product development and innovative distribution approaches, PSP-One aims to:
- Strengthen APROPO’s social marketing product portfolio
- Improve product availability in peri-urban and rural areas
- Ensure program growth and sustainability beyond graduation from donor support