ORGANIZATION
USAID
YEAR PUBLISHED
2014
DESCRIPTION
SHOPS began activities in Paraguay in 2010 with a Private Sector Assessment (PSA). The PSA analyzed Paraguay’s market mix and segmentation, and identified trends in sourcing patterns of FP products and services. Analysis from the PSA indicated increasing utilization of oral contraceptive (OC) pills, condoms, and injectables for FP, but relatively low use of long-acting methods (Crosby, O’Hanlon, and Armand, 2010). In addition, the PSA demonstrated that the rapid growth of the public sector in providing FP did not negatively impact the private sector. In fact, the growing public sector role improved market segmentation by mainly serving the two lowest wealth quintiles of the population. Since these quintiles had historically been underserved, overall CPR increased.