ORGANIZATION
USAID
YEAR PUBLISHED
2015
DESCRIPTION
The private health insurance sector in Kenya faces a number of challenges that hinder it from maximizing on its potential to improve access to HIV care and treatment. On the supply side, health insurers are struggling to remain sustainable in light of rising medical inflation, high claims cost, and high administrative costs. On the demand side, the informal sector has had limited experience with private health insurance and thus lacks awareness and knowledge about how products work (Tayag, 2013). A communications campaign may be an effective strategy to influence the broad population. However, health insurance providers should have evidence around the conditions in which communications campaigns may be useful.