ORGANIZATION
USAID
YEAR PUBLISHED
2008
DESCRIPTION
An assessment of contraceptive social marketing interventions in four middle-income countries revealed that interventions implemented via the manufacturer’s model can contribute to a higher commercial sector share of a method among lower- and middle-income women. Results demonstrate that this increased share may remain after donor support is withdrawn. This study assesses experiences with implementing the manufacturer’s model in four middle-income countries where donor support was fully or partially withdrawn.