Mission / Vision
ideas42 is a non-profit behavioral design and consulting firm that uses behavioral economics to help solve difficult social problems and have impact at scale.
We grew out of research programs in psychology and economics at top academic institutions. Our work draws on decades of experimental scientific research in decision-making and the most rigorous methods in program and policy evaluation. Since our founding, ideas42 has developed a systematic process that brings together behavioral science insights to diagnose the decision-making problems, or “behavioral bottlenecks,” affecting outcomes in a wide range of policy domains. We then apply our expertise in behavioral economics to design innovative solutions to address these bottlenecks. We work in the US and internationally on important challenges in health, consumer finance, economic mobility, education, and criminal justice, among others.